Monday, July 23, 2007

Now is the New In a Few Minutes

I'm currently 1 minute and 23 seconds through my fourth attempt to sit through an entire segment of "Who's Now" on ESPN's SportsCenter. Tonight, we bounced back to the Billie Jean King region (I... OK, whatever. I guess if classic sports heroes were regions, Billie Jean King would just as easily be one as anyone else. But make sure to check back later when I'll answer that question with a six-round, tournament-style bracket called "Who's More Region.")

Today: No. 2 seed Derek Jeter takes on 3 seed Reggie Bush. I feel dumber already.

Our expert panelists are Mike Greenberg, who looks like he's dressed to go clubbing in 2002, Adam Sandler, who looks like an aids-addled junkie, and That Guy from That Show with Leah Rimini. He looks like the future of most of ESPN's audience, but with more money.

I won't waste any time extrapolating on the credentials of our expert panelists; their contributions to nowness are indisputable: Sandler is a B-list celebrity who hasn't made a funny move since The One where Bob Barker Kicked His Ass, Kevin James is a Q-list celebrity who has never made a funny movie, and Greeney is one of the two remaining ESPN personalities that anyone likes. Some would argue that Sandler is really a little bit more 1997 than strictly now now, but I think his nowness then may make him a sort-of hall-of-famer of now.

Anyway, here's how this proceeds:

Stu: "DEREK JETER... He's a New York player hater in the house pimp juice ZOMG pwn buzzword"
Sandler: "Yeah... heh heh."
James: "Yeah, that's pretty now. I mean, if now was a hamburger, he'd be a new Wendy's Baconator for just $2.99 at participating locations."
Stu: "BUT THEN THERE'S Reggie Bush. He's better than Barry Sanders. Bling bling."
James: "Wow man. Yeah. In my new movie, 'I Now Pronounce You Chuck and Larry,' Sandler and me play gay guys. It's in theaters now, so that's pretty now."
Greeney: "My wife thinks I might be gay."
Sandler "Yeah... heh heh. Gay."

Not that there's a tremendous amount of variation with panelists. Here's every installment of "Who's Now:"

Stu: "How now is [Big Star]?"
Panelist: "So now."
Other panelist: "Nower than a bag of chips."
Stu: "But [OTHER Big Star] is HOLLA ATCHABOOOI now"
Panelist: "Yeah, he is better looking."
Other panelist: "Plus he hangs out with Paris Hilton. And he was in [ESPN-Owned Property], which is now times infinity because ESPN is the nowest shit since now was the future."

Then 150,000 people who don't know the names of their own senators vote 2-1 in favor of the one who plays football or basketball.

Of course, nothing is nower than "Who's Now" itself. It encapsulates everything you need to know about ESPN: blithe star worship, product cross-promotion, second-rate celebrities, and Stu Scott looking at you and his interview at the same time.

Actually, check that. Nothing was more now at ESPN than the opening to the ESPYs: As LeBron James took the stage in front of everyone who has anything to do with sports, Jimmy Kimmell (who has a new show on ABC) got down on one knee and kissed his ring finger. Even though there are no rings on it.

Maybe he was kissing his now finger.


- Introducing a feature Tom Urbanski, the Las Vegas strip club security guard who was paralyzed in an altercation with Pac Man Jones' entourage, Stu Scott dropped a very cute "Rent" reference. Thank you, Stu - Laughter will only help the now-paralyzed Urbanski's 525,600 minutes of agonizing pain.

-Is it just me, or is the NBA the only professional sports league in America whose refs can get caught gambling on the games they themselves officiate and your only reaction is to roll your eyes and say "that's so like them."

- If the "Half Hour News Hour" on FOX News is really what the right-wing America thinks "The Daily Show" is, then two things are true: 1, Right-wing America is exactly as up-to-speed as left-wing America thinks they are and 2, we are never going to all just get along.

- They took my NFL Network away today. Comcast has a special system in place to make sure that when irked men call to angrily ask why they've taken away NFL Network, you're directed to the internet, where you can order the Sports Entertainment package without screaming at someone. I don't know which titanic binge-profiting company pisses me off more between the NFL and Comcast but... oh, Comcast... I JUST CAN'T QUIT YOU.

- I watched "Flashdance." It's 1983's "Coyote Ugly," but takes place in - and was shot in - the city of Pittsburgh. There is no place more depressing in America than Pittsburgh was in the early 80s. Except maybe Buffalo now. Only a minor amount of boobie, and none of it belonging to the magnificent Jennifer Beals. Among the radical misrepresentations of the city of Pittsburgh: everyone's inexplicable New Jersey accents, the presence of steelworkers, the presence of attractive strippers, the presence of more than one strip club, the presence of people over the age of 20 and under the age of 35, the civility of bar patrons, not a kielbasa to be seen for 90 minutes. Also noteworthy: I'm not exaggerating when I say that there is literally no discernible plot.

1 comment:

Amerigo Vespucci said...

Do you think there's a point at which the people involved in this NOW exercise realize how stupid it is and just start trying to get through the segments as fast as possible? By the way, if ESPN has ever done something with less value than WHOS NOW, I can't think of it.